McDonald's Film SYMPHONY by Leo Burnett London, Moxie Pictures

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SYMPHONY

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Industry Fast food
Media Film
Market United Kingdom
Agency Leo Burnett London
Director Simon Ratigan
Executive Creative Director Justin Tindall
Creative Director Jim Bolton
Art Director Mark Franklin, Rob Tenconi
Producer Mark Harbour
Account Supervisor Harry Dromey
Agency Moxie Pictures
Released March 2011

Credits & Description

Category: Restaurants & Fast Food Outlets
Advertiser: McDONALD'S
Product/Service: McDONALD'S
Agency: LEO BURNETT
Production Company: HLA, London, UNITED KINGDOM
Date of First Appearance: Feb 5 2011
Executive Creative Director: Justin Tindall
Creative Director: Jim Bolton
Copywriter: Rob Tenconi/Mark Franklin
Art Director: Rob Tenconi/Mark Franklin
Agency Producer: Kirsten Kates
Account Supervisor: Harry Dromey
Producer: Mark Harbour
Director: Simon Ratigan
Account Manager: Emily Somers
Planner: Tom Roach

English Description
We used musical instruments to represent different people inside the restaurant, picking up on their personalities, actions, moods or emotions. By using every instrument in an orchestra we were able to show the rich diversity of people that come together over the course of one day.