McDonald's Film TACTICIANS & STRATISTICIANS by Leo Burnett London

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Industry Fast food
Media Film
Market United Kingdom
Agency Leo Burnett London
Creative Director Jim Bolton
Art Director Guy Moore, Tony Malcolm
Production Moxie Pictures
Director Neil Gorringe
Released March 2011

Credits & Description

Category: Restaurants & Fast Food Outlets
Advertiser: McDONALD'S
Product/Service: McDONALD'S WORLD CUP
Production Company: MOXIE PICTURES, London, UNITED KINGDOM
Date of First Appearance: Jun 1 2010
Creative Director: Jim Bolton
Copywriter: Tony Malcolm And Guy Moore
Art Director: Tony Malcolm And Guy Moore
Agency Producer: Graeme Light
Director: Neil Gorringe
Account Manager: Harry Dromey
Planner: Matt Watts/Ian Hilton
English Description
This is the second stage of the McDonald's Brand campaign that started in October 2009. The aim is to remind people why they love McDonald's. We do this by showing that we are the people's restaurant. The campaign coincides with the World Cup so we are showing that "there's a McDonald's for everyone" whether you are a fan of football or not.