The Frog by TBWA\ Zurich for McDonald's

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The Frog

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Industry Fast food
Media Film
Market Switzerland
Agency TBWA\ Zurich
Creative Director Bruce Roberts, Manuel Wenzel
Art Director Bettina Klossner
Production Passion Pictures
Released June 2017

Credits & Description

Category: Food
Media: Film
Brand: McDonald's
Agency: TBWA
Geo: Switzerland
Advertising Agency: TBWA, Zürich, Switzerland
Creative Directors: Manuel Wenzel, Bruce Roberts
Art Director: Bettina Klossner
Production: Passion Pictures
Directors: Timekeepers
Published: June 2017
Synopsis:
Swiss people work so hard and invest so much time into their work, that nearly no time is left to enjoy the beautiful things in life. They act, as if they have a second life where they can enjoy themselves later.
To launch the new Brand positioning of McDonald’s Switzerland "Enjoy the Now." we remind the Swiss of one simple but important fact.