McDonald's Film The Lucky Wedge Fry by TBWA\ San Juan

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The Lucky Wedge Fry

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Industry Fast food
Media Film
Market Puerto Rico
Agency TBWA\ San Juan
Executive Creative Director Jose Vallecillo, Clarissa Biaggi
Senior Art Director Gerardo Figueroa
Senior Copywriter Luis Romero
Released July 2018

Credits & Description

Alternative title: Ñapapitas
Category: Food
Media: Film
Brand: McDonald's
Agency: TBWA
Geo: Puerto Rico
Advertising Agency: TBWA San Juan, Puerto Rico
Chief Executive Officer: Luzirene Mendoza
Executive Creative Directors: Clarissa Biaggi, José Vallecillo
Senior Copywriter: Luis Romero
Senior Art Director: Gerardo Figueroa
Production: David Arguello
Editor: Joshua Capeles
Clients: Ricardo Hernández, Isabel Rovira, José Cruz
Published: July 2018
Synopsis:
McDonald's will celebrate the National Day of French Fries in advance on Thursday, July 1 making the concept of '' Ñapapitas '' come true, which last April became viral as an April Fools joke in Puerto Rico.
McDonald's took their followers wishes and decided to make the Ñapapitas a reality. This is the first time McDonald's altered their fries packaging.