Wait Lang Po by Leo Burnett Manila for McDonald's

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Industry Fast food
Media Film
Market Philippines
Agency Leo Burnett Manila
Creative Group Head Stephanie Dela Cruz
Chief Creative Officer Raoul Panes
Creative Director Noel San Juan
Art Director Stephanie Dela Cruz, Dan Tingcungco
Copywriter Raoul Panes
Production Pabrika
Director Joel Limchoc
Released June 2017

Credits & Description

To honor dads on Father’s Day, McDonald's Philippines and Leo Burnett Manila present a most uneventful film. Resisting sappy or hammy dramatizations that pervade during the occasion, they choose to highlight the mundane thing dads do everyday: wait, wait and wait some more. And for that, dads get all the love, judging from the overwhelming public response since the film's release on social media. The film has now racked up over 13 million views on Facebook and over 2 million on YouTube as of press time. The film is complemented by digital and on-ground activations by the brand during Father's Day week.
Media: Web Film
Category: Restaurants & fast food
Client: Golden Arches Development Corp.
Agency: Leo Burnett Manila
Production: Pabrika
Country: Philippines
Director: Joel Limchoc
Associate Account Director: Kimie Arenillo
Chief Creative Officer/Copywriter: Raoul Panes
Creative Director: Noel San Juan
Art Director: Dan Tingcungco
Producer: Steve Vesagas
Creative Group Head/ Art Director: Stephanie dela Cruz
Account Director: Judy Medina
Sound: Vener Ariston (Hit Productions)
Editor: Jay Halili
Editor: Anj Laparan
Associate Producer: dexter manalo
Casting: Edge Pasion
Music: Allan Feliciano (Loudbox)
Marketing Team: Margot Torres (Deputy Managing Director), Christina Lao (Marketing Director), Francis Almirante (Sr. Product Manager), Bea Coronel (Asst. Product Manager)

The Film titled Wait Lang Po was done by Leo Burnett Manila advertising agency for McDonald's in Philippines. It was released in Jun 2017.