McDonald's: We are all making the Games Part 1 by Leo Burnett London for McDonald's

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McDonald's: We are all making the Games Part 1

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Industry Fast food
Media Film
Market United Kingdom
Agency Leo Burnett London
Director Neil Gorringe, Luke Franklin
Executive Creative Director Justin Tindall
Creative Director Adam Tucker
Copywriter Mark Franklin, Rob Tenconi
Producer Phoebe Matheson
Account Supervisor Stephen Attree, Angus Maclay
Editor James Rosen
Released August 2012

Awards

Epica Awards 2012
TV/Cinema commercial Corporate Image Silver

Credits & Description

Advertiser: McDONALD’S
Agency: LEO BURNETT LONDON
Category: Corporate Image
Advertising campaign: WE ALL MAKE THE GAMES PART 1
Creative Director: Adam Tucker
Agency Producer: Graeme Light
Editor: James Rosen
Planner: Kit Patrick
Art Director: Mark Franklin
Copywriter: Mark Franklin
Producer: Phoebe Matheson
Account Manager: Rob Cooling
Account Supervisor: Stephen Attree
Account Supervisor: Angus Maclay
Account Manager: Emily Somers
Editing Company: Final Cut
Executive Creative Director: Justin Tindall
Director: Luke Franklin
Post Production: Mpc London
Director: Neil Gorringe
Art Director: Rob Tenconi
Copywriter: Rob Tenconi
Planner: Tom Roach

Brief Explanation
Instead of focusing on the McDonald's brand or on sport, this campaign focuses on us. All of us. All the glorious types of people that will make the Games the magnificent spectacle we all know it will be. These spots showcase user-generated content in our advertising space, “guerrilla” footage capturing real, personal moments that happen during the Olympic Games.