Meat & Livestock Australia/ MLA Film Lamb Side Story by The Monkeys

Lamb Side Story

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Industry Sausage and meat products
Media Film
Market Australia
Agency The Monkeys
Executive Creative Director Scott Nowell
Creative Director Scott Dettrick
Art Director Scott Zuliani
Copywriter Tim Pashen
Production Plaza Films
Director Paul Middleditch
Released January 2018

Credits & Description

Media: TV
Category: Food
Client: Meat & Livestock Australia (MLA)
Agency: The Monkeys
Production: Plaza Films
Country: Australia
Director: Paul Middleditch
Head of Planning: michael hogg
Senior Producer: Jade Rodriguez
Group Content Director: Humphrey Taylor
Senior Content Director: Katie Wong-Hee
Content Manager: Victoria Zourkas
Content Executive: Will Davies
Executive Creative Director: Scott Nowell
Creative Director: Scott Dettrick
Art Director: SCOTT ZULIANI
Copywriter: Tim Pashen
Producer: Alex Taussig
Executive Producer: Peter Masterton
Planner: Charlotte Marshall
DoP: Daniel Ardilli
Post production: The Editors
Editor: Stu Morley
Composer: Gerard Fitzgerald
Music Director: Ramesh Sathiah
Music + Sound Production: Song Zu
Head of Production: Thea Carone
Media Agency - UM
Group Director - Mike Worden
Senior Client Director - Tim Rogers
Sydney Strategy Director - Chris Colter
Strategy Director - David Toussaint
Partnerships Manager: - Jessica Ngu
Partnership Trader - Emily Ng
PR Agency - One Green Bean
MLA - Chief Marketing Office - Lisa Sharp
MLA - Brand Manager - Anna Sharp
MLA - Acting Brand Manager- Rebecca Tearle
MLA - Assistant Brand Manager - Jasmin Koch
Published: January 2018
Synopsis:
The highly anticipated summer campaign for Australian Lamb via The Monkeys has launched - singing, dancing and celebrating the one thing all Australians can agree on this summer, lamb.
Building on the long established We Love Our Lamb brand position of unity and inclusivity, the integrated campaign inspires people to put aside their differences, big and small, and come together over lamb.