Meat & Livestock Australia/ MLA Film Steak on the barbie. by BMF Australia

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Steak on the barbie.

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Industry Sausage and meat products
Media Film
Market Australia
Agency BMF Australia
Production Exit Films
Director Stephen Carroll
Executive Creative Director Carlos Alija, Laura Sampedro
Art Director Trent Hendrick
Copywriter Andie Graham
Producer Tobias Webster
Account manager Ciaran Miller-Stubbs
Production The Editors
Released November 2012

Credits & Description

Every Australian has been taunted with the expression, "Throw another shrimp on the barbie". We're banding Aussies together to set the record straight and tell the world - we barbecue beef! BMF & MLA are the driving force to set the record straight. The TVC features funny man Merrick Watts as the voice of the campaign, as he calls on Australians to sign a petition to get the 1984 tourism ad that started it all, remade with the RIGHT line: "Throw another STEAK on the barbie".
Category: Food
Client: Meat & Livestock Australia
Agency: BMF
Production: Exit Films
Country: Australia
Director: Stephen Carroll
Executive Creative Director: Laura Sampedro
Executive Creative Director: Carlos Alija
Copywriter: Andie Graham
Art Director: Trent Hendrick
Producer: Tobias Webster
Digital creative: Nev Fordyce
Planner: Christina Aventi
Digital Project Manager: Rachel O'Toole
Account Director: Jonny Bucknall
Post production: THE EDITORS
Agency Producer: Mel Herbert
Account manager: Ciaran Miller-Stubbs
Managing Partner - Stephen McArdle
Art Buyer - Basir Salleh
Client Director - Rebecca Morton
Account Executive - Rose Flowers