Beef: Beefgiving Season by BMF Australia for Meat & Livestock Australia/ MLA

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Beef: Beefgiving Season

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Industry Sausage and meat products
Media Film
Market Australia
Agency BMF Australia
Production Cutting Edge
Director Ron Roberts
Executive Creative Director Carlos Alija, Laura Sampedro
Producer Caroline Foley
Account manager Ciaran Miller-Stubbs
Editor Joe Morris @ Cutting Edge
Released July 2012

Awards

Caples Awards 2012
Other Media Viral video marketing Bronze

Credits & Description

Category: Food
Brand: Meat & Livestock Australia
Agency: BMF
Country: Australia
BMF Sydney & Meat & Livestock Corporation have found a way to heat up one of Australia's coldest relationships in a campaign promoting Beefgiving Day.The video features a group of chefs firing up a BBQ and cooking a selection of succulent beef dishes.The video 'stars' Australian Prime Minister Julia Gillard and Opposition Leader Tony Abbott, and reveals how beef can bring warmth to even the frostiest of relationships. The video is part of MLA's latest campaign for Beef, which this year has replaced the winter season with Beefgiving Season.
Category: Food
Client: Meat & Livestock Australia
Agency: BMF
Production: Cutting Edge
Country: Australia
Director: ron roberts
Executive Creative Director: Carlos Alija
Executive Creative Director: Laura Sampedro
Creative team: Simon Koay
Creative team: tim smith
Creative team: Michael Graziano
Producer: Caroline Foley
DoP: Ben Shirley
Account Director: Kelly Howard
Account Director: Jonny Bucknall
Post production: Cutting Edge
Agency Producer: whitney hawthorn
Agency Producer: Caroline Wallace
Editor: Joe Morris
Account manager: Ciaran Miller-Stubbs
Managing Partner - Stephen McArdle
Digital Lead - Nev Fordyce
Digital Lead - Zoltan Csaki
Planning Lead - Christina Aventi
Head of 3D - David Brown
3D Animation - Andrew Kimberley
3D Animation - Alex Goodwin
3D Modelling - Khiem Huynh
3D Modelling - Matt Hanger
Nuke Artist - Justin Alvarez
Nuke Artist - Genevieve Serna
Online - Scott Geerson
Grade - Scott MacLean
Business Lead - Rebecca Morton
Account Executive - Sarah Hood