Lamb: Sam Kekovich fights Lambnesia by BMF Sydney, Curious Film for Meat & Livestock Australia/ MLA

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Lamb: Sam Kekovich fights Lambnesia

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Industry Sausage and meat products
Media Film
Market Australia
Agency BMF Sydney
Director Taika Waititi
Executive Creative Director Carlos Alija, Laura Sampedro
Designer Indah Shillingford, Matthew Hughes
Producer Peter Holani, Matt Noonan
Photographer Mat Baker
Illustrator Mike Watt
Account manager Samantha Heckendorf
Editor Chris Leaver - Online, Luke Haigh - Offline
Agency Curious Film
Released January 2013

Credits & Description

Over the past 8 years, Lambassador Sam Kekovich has fought unAustralianism at home, around the world, and even in pop culture. For the 2013 installment of Meat & Livestock Australia's much loved campaign, Sam battles with Lambnesia, a condition that Makes him forget his Australian identity.

The campaign also includes point of sale, social media, and integrated content collaborations.
Category: Food
Client: Meat & Livestock Australia
Agency: BMF, Sydney
Production: Curious Film
Country: Australia
Director: Taika Waititi
Executive Creative Director: Carlos Alija
Executive Creative Director: Laura Sampedro
Creative team: Carlo Mazzarella
Creative team: Jonty Bell
Producer: matt noonan
Producer: Peter Holani
Digital creative: Jonty Bell
Digital creative: tim smith
Digital creative: Simon Koay
Digital creative: Carlo Mazzarella
Digital Project Manager: Rachel O'Toole
DoP: Daniel Ardilley
Planner: Christine Aventi
Account Director: Kelly Howard
Post production: Frame Set & Match
Post production: Ben Eagleton
Agency Producer: Sue Hind
Editor: Chris Leaver - Online
Editor: Luke Haigh - Offline
Photographer: Mat Baker
Print Producer: Karen Liddle
Designer: Matthew Hughes
Designer: Indah Shillingford
Illustrator: Mike Watt
Music + Sound Production: Sonar Music - Mikey Lira
Account manager: Samantha Heckendorf
Managing Partner - Stephen McArdle
Art Buyer - Basir Salleh
Interaction Lead - Nev Fordyce
Technical Director - Doug Rathbone
Client Director - Bec Morton
Account Executive - Sarah Hood
Account Executive - Rose Flowers