|Industry||Sausage and meat products|
|Executive Creative Director||Carlos Alija, Laura Sampedro|
|Designer||Indah Shillingford, Matthew Hughes|
|Producer||Peter Holani, Matt Noonan|
|Account manager||Samantha Heckendorf|
|Editor||Chris Leaver - Online, Luke Haigh - Offline|
Credits & Description
Over the past 8 years, Lambassador Sam Kekovich has fought unAustralianism at home, around the world, and even in pop culture. For the 2013 installment of Meat & Livestock Australia's much loved campaign, Sam battles with Lambnesia, a condition that Makes him forget his Australian identity.