Axel Springer Film JOB INTERVIEW by Scholz & Friends Berlin

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JOB INTERVIEW

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Industry Publishing, streaming & media
Media Film
Market Germany
Agency Scholz & Friends Berlin
Director Maximilian Erlenwein
Executive Creative Director Matthias Spaetgens
Creative Director David Fischer, Robert Krause
Art Director Robert Bilz, Sebastian Frese
Copywriter Stefan Lenz, Nils Tscharnke
Producer Steffen Stein
Editor Trevor Holland
Released September 2011

Credits & Description

Category: Viral Film
Advertiser: AXEL SPRINGER
Product/Service: MEDIA ENTREPRENEURS
Agency: SCHOLZ & FRIENDS
Production Company: SCHWARTZKOPFF TV, Berlin, GERMANY
Chief Creative Officer: Martin Pross
Executive Creative Director: Matthias Spaetgens
Creative Director: Robert Krause/David Fischer
Copywriter: Stefan Lenz/Nils Tscharnke
Art Director: Robert Bilz/Sebastian Frese
Agency Producer: Agostino De Martino/Nele Siegl/Daniel Klessig
Producer: Steffen Stein
Director: Maximilian Erlenwein
Editor: Trevor Holland
Cameraman: Mathias Schoeningh
Account Manager: Thorsten Schwarck/Mario Friedmann
Account Manager: Thorsten Schwarck/Mario Friedmann

English Description
Brief:
How do we attract the media makers of the future to the venerable Axel Springer Group – Europe’s leading publishing house?

Solution:
With job advertisements. Not with conventional ones, though, but with ones featuring jobs that are still to be invented.
A viral film in which the entire executive board features alongside CEO Mathias Doepfner is the initial spark for an employer branding campaign that encompasses a broad range of media-channels – both on- and offline.