Mediaset Premium Film Football makes you happy? Watch it then. by STV DDB Milan

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Football makes you happy? Watch it then.

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Industry TV Channels/Radio Stations and Programmes
Media Film
Market Italy
Agency STV DDB Milan
Executive Creative Director Aurelio Tortelli
Released July 2017

Credits & Description

Category: Media
Media: Film
Brand: Mediaset Premium
Agency: DDB
Geo: Italy
Advertising Agency: DDB, Milan, Italy
Executive Creative Director: Aurelio Tortelli
Client Creative Directors: Alberto Rigozzi, Guido Renda
Account Director: Valentina Bolognino
Director: Daniel Azancot
Published: July 2017
Premium returns to the advertising arena to relaunch its football schedule with UEFA Champions League and Italian Serie A matches. Football makes you happy? Watch it then. This sums up a new way of relating to the public and fans, based on being simple, honest and spontaneous. It is an assertion that intends to establish an empathic connection between Premium and football lovers. This is also the aim of the visuals in the commercial and posters, which capture moments of real enthusiasm. The campaign also introduces the new brand payoff, Welcome to Premium.