LIFE CYCLE by GPY&R Melbourne for MEDIBANK

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LIFE CYCLE

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Industry Insurance
Media Film
Market Australia
Agency GPY&R Melbourne
Production Exit Films
Released May 2012

Awards

Clio Awards, 2013
Film Technique Direction Bronze

Credits & Description

Category Financial Products & Services
Title LIFE CYCLE
Advertiser/Client MEDIBANK
Product/Service HEALTH INSURANCE
Entrant Company: GEORGE PATTERSON Y&R Melbourne, AUSTRALIA
Advertising Agency: GEORGE PATTERSON Y&R Melbourne, AUSTRALIA
Production Company EXIT FILMS Melbourne, AUSTRALIA
Tony Granger Chief Creative Officer
Ben Coulson Executive Creative Director
Jim Ingram/Ben Couzens Creative Director
Jim Ingram Copywriter
Ben Couzens/Ant Simmonds/Chris Northam Art Director
Romanca Jasinski Agency Producer
Mathew Cummings Account Supervisor
Chris Carol/Tanya Haines Advertiser's Supervisor
Wilf Sweetland Producer
Mark Malloy Director
Rohan Zerna Editor
Electric Dreams Sound Design/Arrangement
Mrppp/Digital Pictures Post Production
Germain Mcmicking/Riley Brown Cameraman
Heather Woods Broderick - 'something Other Than' Music
Matilda Hobba Account Manager
Tom Ward Planner
Germain Mcmicking/Riley Brown Cinematographer
Germain Mcmicking/Riley Brown Director Of Photography
The Butchery EditingCompany
Matilda Hobba Account Manager
Tom Ward Planner
Germain Mcmicking/Riley Brown Cinematographer
Germain Mcmicking/Riley Brown Director Of Photography
The Butchery Editing Company
Karl Richter (Level 2 Music) Other Credits
Brief Explanation
This commercial is a 'chain-breath'. One person breathes in, another breathes out. This happens all through the commercial. For as long as you're breathing, you're covered with Medibank Health Insurance.