Medicus Film NANNY by TBWA\ Buenos Aires

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NANNY

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Industry Insurance
Media Film
Market Argentina
Agency TBWA\ Buenos Aires
Director Fatty Iastrebner
Art Director Jorge Martinez
Copywriter Jorge Munoz
Producer Guido Rutenberg - Carlos Pascual
Account Supervisor Carlota Gabrielli
Released October 2010

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: MEDICUS
Product/Service: HEALTH INSURANCE
Agency: TBWA\BUENOS AIRES
Production Company: MUU CINE, Buenos Aires, ARGENTINA
Date of First Appearance: Oct 2 2010
Chief Creative Officer: Juan Cruz Bazterrica - Guillermo Castañeda
Copywriter: Jorge Muñoz
Art Director: Jorge Martinez
Agency Producer: Gonzalo Calzada - Carlos Agüero
Account Supervisor: Carlota Gabrielli
Producer: Guido Rutenberg - Carlos Pascual
Director: Fatty
Music: Supercharango
Director Of Photography: Julian Apezteguia
Other Credits: Responsible For The Client: Jose De All - Fernanda Smith

English Description
A mother talks with a new nanny minutes before leaving her baby to go to work. Not only speaks but she speaks a lot, giving every indication to the babysitter. There is so much that she passes on to the new nanny, that the young girl begins to undergo changes that gradually end up transforming into a clone of the mother. The TV commercial aired to promote a plan for a health insurance. The claim is “protects your family as you would.”