Joseph by Solve for Medifast

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Joseph

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Industry Public Safety, Health & Hygiene
Media Film
Market United States
Agency Solve
Production Assembly Films
Director Jorn Haagen
Editor James Stanger
Service Agency Channel Z
Released April 2013

Credits & Description

To dramatize the effectiveness of the Medifast weight loss plan, we filmed overweight people having an imaginary conversation with their skinnier selves. The participants then went on the program for 9 months and all lost weight. We returned to the same locations to shoot the thinner people responding and reacting to their heavier selves.
Category: Health & safety
URL: http://www.medifast1.com/conversations/index.jsp?cm_re=One+Medifast+010113+-+TopNav-_-Banner-_-Conversations+Campaign
Client: Medifast
Agency: Solve
Production: Assembly Films, Santa Monica
Country: United States of America
Director: Jorn Haagen
Creative Director/ writer: Eric Sorensen
Creative Director/ art director: Hans Hansen
Production company: Assembly Films
Agency Producer: Judy Brink
Editing Company: Channel Z Editorial
Editor: James Stanger
Music + Sound Production: Echo Boys