Medifast Film Tina by Solve

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Industry Public Safety, Health & Hygiene
Media Film
Market United States
Agency Solve
Production Assembly Films
Director Jorn Haagen
Creative Director Eric Sorensen
Art Director Hans Hansen
Producer Jeff Trenner
Account Supervisor John Colasanti
Editor James Stanger
Service Agency Channel Z
Released April 2013

Credits & Description

Advertiser: MEDIFAST
Agency: SOLVE
Category: Short Format Internet Film
Advertising campaign: TINA
Account Manager: Andrew Pautz
Other Credits: Color
Music: Echo Boys Music
Copywriter: Eric Sorensen
Sound Design/Arrangement: Echo Boys Music
Executive Creative Director: Hans Hansen
Editor: James Stanger
Producer: Jeff Trenner
Director: Jorn Haagen
Agency Producer: Judy Brink
Director Of Photography: Jorn Haagen
Editing Company: Channel Z Editorial
Chief Creative Officer: Eric Sorensen
Chief Creative Officer: Hans Hansen
Creative Director: Eric Sorensen
Other Credits: Film Transfer: Crash Sue's
Account Supervisor: John Colasanti
Art Director: Hans Hansen
Cameraman: Jorn Haagen
Music: Sound Design
Sound Design/Arrangement: Sound Design
Post Production: Volt Studios

Brief Explanation
To dramatize the effectiveness of the Medifast weight loss plan, we filmed overweight people having an imaginary conversation with their skinnier selves. The participants then went on the Medifast program for nine months and all successfully lost weight. Then we returned to the same locations to shoot the thinner people responding and reacting to their heavier selves. The two films were then seamlessly edited together, creating the illusion that the person's heavier and leaner selves were interacting.