REACTIONS by Blink Productions, Dare for Time To Change

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REACTIONS

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Industry Public Safety, Health & Hygiene
Media Film
Market United Kingdom
Agency Blink Productions
Agency Dare
Director Tom Tagholm
Creative Director Danny Brooke-Taylor
Art Director Helen Board
Copywriter Matt Lever
Producer Georgina Filmore
Account Supervisor David Mannall
Editor Tim Hary
Released March 2011

Credits & Description

Category: Public Health & Safety
Advertiser: TIME TO CHANGE
Product/Service: MENTAL HEALTH DISCRIMINATION AWARENESS
Agency: DARE
Production Company: BLINK PRODUCTIONS, London, UNITED KINGDOM
Date of First Appearance: Mar 21 2011
Chief Creative Officer: Danny Brooke-Taylor
Executive Creative Director: Danny Brooke-Taylor
Creative Director: Danny Brooke-Taylor
Copywriter: Matt Lever
Art Director: Helen Board
Agency Producer: Sophie Jones
Account Supervisor: David Mannall
Advertiser's Supervisor: David Mannall
Producer: Georgina Filmore
Director: Tom Tagholm
Editor: Tim Hary
Sound Design/Arrangement: Parv Thind @ Wave Studios
Post Production: The Mill
Cameraman: Luke Scott
Lighting: Luke Scott
Account Manager: Natalie Tobin
Planner: Ben Armistead
Director Of Photography: Luke Scott
Editing Company: Stitch

English Description
This ad confronts the unspoken prejudices we all have about mental health. An office worker wonders whether he should ask a colleague who's been off with a mental illness "how are you feeling?". We see our guy’s imagination working overtime, going through various fantastical and totally unrealistic scenarios of how the mental illness-sufferer might react; from turning to a pile of sand to shaming him infront of the whole office through the medium of song, before resolving to the truth: that the guy reacts perfectly normally. The ad ends with the title "Don't be afraid to talk about mental health”.