Turncoat by BBH London for Mentos

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Industry Chewing-Gum
Media Film
Market United Kingdom
Agency BBH London
Director Andy Mcleod
Producer Kirsty Dye
Editor Andy Mcgraw @ Stitch
Production Rattling Stick
Released May 2012

Credits & Description

Client: Mentos® (Perfetti Van Melle)
Product: Mentos® UP2U
Campaign: Turncoat
Brief: Launch the new Mentos® UP2U chewing gum
Client name and title: Corrado Bianchi, International Marketing Director
BBH Creative Team: Dan Bailey & Brad Woolf
BBH Creative Director: Marc Hatfield
BBH Producer: Chris Watling
BBH Strategic Business Lead: Richard Lawson
BBH Team Director: Tom Woodhead
BBH Team Manager: Nicolas Jayr
BBH Strategist: James Mitchell
Production Company: Rattling Stick
Director: Andy McLeod
Producer: Kirsty Dye
DoP: Stephen Blackman
Post Production: Jim Allen @ Big Buoy
Editor: Andy McGraw @ Stitch
Sound: Parv Thind @ Wave Studios
Music: Jonathan Goldstein