Mentos Sour Marbels: Blackboard by Ogilvy & Mather Mumbai for Mentos

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Mentos Sour Marbels: Blackboard

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Industry Candies
Media Film
Market India
Agency Ogilvy & Mather Mumbai
Director Porus Khareghat
Creative Director Amitabh Agnihotri
Art Director Sameer Sojwal
Released April 2012

Credits & Description

Category: Sweet Foods & Snacks
Advertiser: PERFETTI VAN MELLE INDIA
Product/Service: MENTOS SOUR MARBELS
Agency: OGILVY & MATHER
Chief Creative Officer: Abhijit Avasthi/Rajiv Rao
Creative Director: Amitabh Agnihotri/Sameer Sojwal
Copywriter: Sameer Sojwal
Art Director: Sameer Sojwal
Agency Producer: Porus Khareghat
Director: Porus Khareghat
Sound Design/Arrangement: Ronnie Desai
Director Of Photography: Malini
Director Of Photography: Malini

English Description
A finger scratches the surface of a blackboard. As the fingernail etches letters onto the blackboard, a screeching, high pitched sound can be heard. The sound induces the feeling of eating something very sour. Camera pulls out to reveal what's on the blackboard. It says: Mentos Sour Marbels. Really Sour.