Mentos UP2U: Choices by @radical.media, The Martin Agency Richmond for Mentos

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Industry Chewing-Gum
Media Film
Market United States
Agency @radical.media
Director Steve Miller
Associate Creative Director Dustin Artz
Copywriter Mike Lear
Producer John Skeffington, Lauren Hertzberg, Barbara Benson
Editor Matthew Wood The Whitehouse
Agency The Martin Agency Richmond
Released October 2011

Credits & Description

Advertising Agency: The Martin Agency, USA
Agency EP: Brett Alexander
Agency Senior Producer: Dan Kaplan
Chief Creative Officer: John Norman
SVP / Group Creative Director: Fabio Costa
SVP / Creative Group Director: Keith Cartwright
VP / Associate Creative Director: MIke Lear
Associate Creative Director: Dustin Artz
Copywriter: Mike Lear
Senior Art Director: Dustin Artz
Production Company: @radical.media
Executive Producer: Gregg Carlesimo
Producer: Barbara Benson
Director: Steve Miller
DOP: Jeff Cutter
Production Designer: Zach Matthews
Editorial Company: Whitehouse Post
Editorial Company EP: Corina Dennison
Producer: Lauren Hertzberg
Editor: Matthew Wood
Assistant Editor: Tim Quackenbush
Post Facility: The Mill
Telecine: Fergus McCall
Telecine Producer: Claudia Guavara
Colorist: Fergus McCall
Visual Effects Company: The Mill
Lead Flame: Markus Lundqvist
Flame: Paul Downes
VFX Super: Michael Gibson
Smoke Artist: Randy McEntee
Lead CG/Animator: Joshua Merck
CG Lighting/Hair: Kevin Ives
CG Modeling: Tom Cushwa
Head of Production: Sean Costelloe
Producer: John Skeffington
Audio Production Company: Sound Lounge
Mixer: Philip Loeb

The Film titled Mentos UP2U: Choices was done by @radical.media, The Martin Agency Richmond advertising agencies for product: Mentos UP2U (brand: Mentos) in United States. It was released in Oct 2011.