MER Juice Drink: The Lovinator, Fieldwork by McCann Stockholm for Mer

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MER Juice Drink: The Lovinator, Fieldwork

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Industry Juice
Media Film
Market Sweden
Agency McCann Stockholm
Art Director Patrik Reuterskiöld
Copywriter Brita Zackari
Released June 2012

Credits & Description

Media: TV
Geo: Sweden
Category: Non-alcoholic drinks
Agency: McCann Erickson
Brand: MER
MER is Sweden’s most popular non-carbonated juice drink. The creative concept “Love MER” (mer means more in Swedish) is the foundation for the latest campaign “The Lovinator”. The lovinator is a man with a mission. A mission to love the shit out of you. After a week, whole audiences of teens at the Swedish cinemas could sing-a-long with the lyrics in the ad break before the movies.
Advertising Agency: McCann, Stockholm, Sweden
Creative Directors: Patrik Reuterskiöld, Brita Zackari
Art Director: Patrik Reuterskiöld
Copywriter: Brita Zackari
Planner Johan Rynell
Account supervisors: Robert Bryhn, Rickard Alstrin
Production company Folkefilm
Director Tobias Bergman
Producer Joi Persson
Published: June 2012