Mercado Magazine: Hope statue by J. Walter Thompson Buenos Aires for Mercado

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Mercado Magazine: Hope statue

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Industry Magazines
Media Film
Market Argentina
Agency J. Walter Thompson Buenos Aires
Creative Director Ariel Abadi, Joaquín Ares
Art Director Fernando Zagales
Copywriter Juan Mesz
Producer Fabian Catanese
Released May 2012

Credits & Description

Media: Outdoor
Geo: Argentina
Category: Media
Agency: JWT
Brand: Mercado Magazine
Mercado Magazine is a journal of analysis of world politics and economics. Its readers are professionals and business people who work mostly in the downtown area. For budget reasons until now, the only media the magazine counted with to communicate with the readers was the same journal. To break that boundary, we created a 3D outdoor medium, a monument that changes dramatically according to the angle it is viewed from. Demonstrating the more angles you have, the deeper the analysis of that reality will be. And the passerby lived that experience with a sculpture that made them wonder how hard it is to understand a world in permanent change.

Advertising Agency: JWT, Buenos Aires, Argentina
Chief Creative Officers: Gonzalo Vecino, Pablo Alvarez Travieso
Executive Creative Directors: Gonzalo Vecino, Pablo Alvarez Travieso
Creative Director: Ariel Abadi
Art Director: Fernando Zagales
Copywriter: Juan Mesz
Account supervisor: Carlos Nesci
Account Manager: Eliana Garcia
Producer: Fabián Catanese
Producction: Buenamano Realizaciones