The Boy Who Wanted To See Snow by REF+T for Mercado Livre

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The Boy Who Wanted To See Snow

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Industry Online Retail & E-stores
Media Film
Market Brazil
Agency REF+T
Chief Creative Officer Renato Pereira
Creative Director Deny Zatariano
Creative Rodrigo Coletto, Fernando Pereira, Rafael Brandão
Released December 2017

Credits & Description

Media: TV
Title: Natal
Category: Other
Client: Mercado Livre
Agency: REF+T
Country: Brazil
Director: Tiago Venturi
Chief Creative Officer: Renato Pereira
Creative Director: Deny Zatariano
Creative: Fernando Pereira
Creative: Rodrigo Coletto
Creative: Rafael Brandão
COO: Ricardo Calfat
Service Manager: Regina Cuxinier
CMO: Fernando Calfat
Media Director: Fernanda Gallo
Media: Luis Augusto
RTV: Gabriela Garotti
Video Producer: BossaNovaFilms
Audio Producer: Animal Studios
Approval on the client: Daniel Aguiar, Marcela Gimenez and Rafaela Condolo
Published: December 2017
Synopsis:
The Mercado Livre campaign brings the magic of the date through a history of a little boy who wants to see the snow at Christmas time, but lives in Brazil. With the concept 'Find the Magic of Christmas at Mercado Livre', the movie reveals, in a emotional and ludic way, how the platform contributed to the boy's dream get realized. The creative strategy was designed by REF+T, consolidated among the five majors independent agencies in Brazil.