Mercedes-Benz Film GO TO HELL by DLV BBDO Milan

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GO TO HELL

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Industry Cars, SUV & Four Wheel Drive
Media Film
Market Italy
Agency DLV BBDO Milan
Director Federico Brugia
Creative Director Gianpietro Vigorelli
Art Director Sara Portello
Copywriter Alessandro Fruscella
Production The Family Film
Producer Anna Sica
Released October 2010

Credits & Description

Category: Cars
Advertiser: MERCEDES-BENZ
Product/Service: GLK
Agency: D'ADDA
Production Company: THE FAMILY, Milan, ITALY
Date of First Appearance: Oct 17 2010
Creative Director: Gianpietro Vigorelli
Copywriter: Alessandro Fruscella
Art Director: Sara Portello
Agency Producer: Francesca Nussio
Producer: Anna Sica
Director: Federico Brugia
Editor: 16mm
Post Production: The Band
Music: To The Hell Di Ferdinando Arnò/Quiet Please!
Cinematographer: Paolo Caimi

English Description
Who drives a model, apparently different from any other Mercedes-Benz car, like a new GLK, has a courage to refuse everything that represents a present made of cliché and fashions imposed by the society, appearances and social conventions, standards to follow…

The Mercedes-Benz GLK film, the evidence of everything that can’t be or doesn’t want to be accepted by an innovative spirit, opened to changes, new styles and new sensations.

GLK becomes the car of who loves going away as much as possible from stereotypes, automobile ones included, capable of feeling new impulses, and making them his own, of being a different spirit and therefore free, because"The future belongs to who has the courage to be different"