Mercedes-Benz Film The Universal Language Of Pain by BBDO Bangkok

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The Universal Language Of Pain

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Industry Cars, Public awareness
Media Film
Market Thailand
Agency BBDO Bangkok
Released April 2018

Credits & Description

Media: Interactive
Category: Health & safety
Brand: Mercedes-Ben
Link: https://www.universallanguageo...
Client: Thai Health Foundation
Agency: BBDO Bangkok
Country: Thailand
Published: April 2018
With over 7,000 languages in the world, and 73 languages in Thailand alone, doctors encounter difficulties diagnosing patients due to the language barrier. As a result, miscommunication is still one of the most significant causes of medical errors in the world. Mercedes-Benz Sprinter has long been associated with medical organisations around the world - since 1977 - and provides medical access to the most remote locations thanks to the car's durability and functionality. The brand collaborated with Thai Health and BBDO Bangkok to reduce the rate of misdiagnosis and the unnecessary wasting of medical resources, and increase healthcare quality. The partnership resulted in the development of a universal language that transcends the borders of languages - 'The Universal Language of Pain'.