Mercedes-Benz Film The Universal Language Of Pain by BBDO Bangkok

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The Universal Language Of Pain

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Industry Cars, Public awareness
Media Film
Market Thailand
Agency BBDO Bangkok
Released April 2018


Ad Stars 2018
Design Communication Design: Flyers, tickets, invitations, postcards, calendars, Christmas and other greeting cards Silver
Design Product & Service: Corporate /Institution Silver
Direct Product & Service: Corporate /Institution Silver
Innovation Product & Service: Corporate /Institution Silver
PR Practices & Specialism: Corporate responsibility Bronze
PR Product & Service: Corporate /Institution Bronze
Media Product & Service: Corporate /Institution Bronze
Outdoor Ambient (Non standard and Free-format outdoor advertising): Small Scale Special Solutions Crystal
Healthcare - Crystal
Data Insights Use of Data: Data Visualization Crystal
Media Use of Media: Use of print in a media campaign Crystal

Credits & Description

Media: Interactive
Category: Health & safety
Brand: Mercedes-Benz
Brand Mercedes-Benz(Thailand), ThaiHealth
Link: https://www.universallanguageo...
Client: Thai Health Foundation
Agency: BBDO Bangkok
Country: Thailand
Published: April 2018
With over 7,000 languages in the world, and 73 languages in Thailand alone, doctors encounter difficulties diagnosing patients due to the language barrier. As a result, miscommunication is still one of the most significant causes of medical errors in the world. Mercedes-Benz Sprinter has long been associated with medical organisations around the world - since 1977 - and provides medical access to the most remote locations thanks to the car's durability and functionality. The brand collaborated with Thai Health and BBDO Bangkok to reduce the rate of misdiagnosis and the unnecessary wasting of medical resources, and increase healthcare quality. The partnership resulted in the development of a universal language that transcends the borders of languages - 'The Universal Language of Pain'.