Mercedes-Benz Film The Battle Continues by Roncaglia & Wijkander

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The Battle Continues

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Industry Sport Cars
Media Film
Market Italy
Agency Roncaglia & Wijkander
Creative Director Carla Leveratto
Senior Copywriter Bruno Puntura
Released February 2018

Credits & Description

Alternative title: La sfida continua
Media: TV
Category: Automotive
Client: Mercedes-Benz
Agency: Gruppo Roncaglia, Rome
Country: Italy
Creative Director: Carla Leveratto
Senior Copywriter: Bruno Puntura
Creative Supervisor: Marco Fresta
Client Service Director: Lorenzo Lorato
Account Supervisor: Federico Lombardi
Video Editor: Elisa Lucaccini
Published: February 2018
Synopsis:
The Mercedes-Benz Formula 1 team wins the fourth consecutive world title and celebrates the victory by paying tribute to the biggest rivals: the Scuderia Ferrari. A tribute that also tastes like a challenge, waiting for the next 2018 championship.
It’s the fourth consecutive time that Formula 1 Mercedes-AMG Petronas team won the World Championship. An extraordinary result, especially because the challenge was against the only true legend of world circuits: the Ferrari. For this reason, we wanted to celebrate the victory with a tribute to the “Cavallino Rampante” to underline Ferrari greatness in relation to Mercedes-Benz victory because “The value of a victory is to be found in the greatness of the opponent.