The Encounter by CLM BBDO Paris for Mercedes-Benz

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The Encounter

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Industry Cars
Media Film, Digital, Interactive & Mobile
Market France
Agency CLM BBDO Paris
Executive Creative Director Matthieu Elkaim, Julien Benmoussa
Creative Benoît Lagalle, Clément Dantzer
Released January 2017

Credits & Description

Category: Automotive
Media: Film
Brand: Mercedes
Agency: BBDO
Geo: France
Advertising Agency: BBDO, Paris, France
Chief Executive Officer: Séverine Autret
Strategy: Loic Mercier
Strategic Planning: Nicolas Orsoni
Executive Creative Director / BBDO Paris: Matthieu Elkaim
Executive Creative Director / Proximity: Julien Benmoussa
Creatives: Clément Dantzer, Benoit Lagalle
Group Managers: Paul Johanet, Charlotte Montrichard
Project Manager: Sandra Sancho
Community Manager: Christophe Werbrouck
Manager / Production Department: Julien Sanson
Producer: Stéphane Floch
Director: Matthieu Mantovani
Post - Producer: Martine Ferey
Editor: Damien Dupoux
Motion Designer: Jeremy Delhuvenne
Published: January 2017
BBDO Paris is taking advantage of the New Year to share its new Mercedes-Benz film with us. To showcase the technological innovation in Mercedes Me services, The Encounter tells the story of a group of children who are mysteriously fascinated by their neighbour’s Mercedes. Far from settling for an effective product demo, the commercial skilfully borrows from the codes of fantasy films from our childhood, with a plot revolving around the E Class Wagon.