Mercury Energy: Good Energy Taxi by Whybin\TBWA Auckland for Mercury Energy

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Mercury Energy: Good Energy Taxi

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Industry Consumer & Public services
Media Film
Market New Zealand
Agency Whybin\TBWA Auckland
Director Simon Mark Brown
Executive Creative Director Andy Blood
Creative Director Ross Howard
Designer David Minty
Producer Johannes Gertz
Account manager Sarah Osbourne
Released July 2012

Credits & Description

Category: Public services & utilities
Brand: Mercury Energy
Agency: WhybinTBWATequila, Auckland
Country: New Zealand
Introducing Mercury Energy as Good Energy Taxi - a taxi cab that runs on nothing but the good vibes between people: between passengers, the driver, pedestrians and anyone that might come into contact with it. Because instead of passengers having to pay for a fare with cash, the agency just asked them to pay with good energy, by having fun, by being kind and sharing their own good natured-ness with those around them. Every positive tweet, every Facebook like, and every generous act, gives the taxis battery a boost allowing it to go further, and to make its way around our city.


In only two weeks, the good energy generated by over 500 passengers fuelled the taxi over 2,700km and made hundreds of smiles and heaps of good deeds all possible. In doing so, the agency emphasized the "car" in good Karma. And paid it forward so no-one had to pay a fare. All hail the Good Energy Taxi.

Category: Public services & utilities
Client: Mercury Energy
Agency: WhybinTBWATequila, Auckland
Production: Kontent
Country: New Zealand
Campaign file: Download campaign file
Director: Simon Mark Brown
Executive Creative Director: Andy Blood
Creative Director: Ross Howard
Producer: Johannes Gertz
Digital creative: Jake Fitter
Strategist: Ryan Sproull
Account Director: Mandy Eckford
Designer: David Minty
Account manager: Sarah Osbourne
Front End Developer - Simon Betton
Front End Developer - Hsichen Hsieh
Server-side Developer - Patrick Li