|Industry||Telecommunications Services, Mobile Communications|
|Agency||The Richards Group|
Credits & Description
The new MetroPCS campaign, directed by Jeff Bednarz, is a compelling window into the lives of champion UFC fighters Ronda Rousey, Cain Velasquez, and Urijah Faber. Each striking spot, by agency The Richards Group, displays the fighters’ remarkable talent and sporting prowess interwoven with how MetroPCS plays a major role in their busy lives.