Metro Pcs Film Urijah's World by The Richards Group

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Urijah's World

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Industry Telecommunications Services, Mobile Communications
Media Film
Market United States
Agency The Richards Group
Production Directorz
Director Jeff Bednarz
Production Lucky Post
Editor Sai Selvarajan
Released April 2013

Credits & Description

The new MetroPCS campaign, directed by Jeff Bednarz, is a compelling window into the lives of champion UFC fighters Ronda Rousey, Cain Velasquez, and Urijah Faber. Each striking spot, by agency The Richards Group, displays the fighters’ remarkable talent and sporting prowess interwoven with how MetroPCS plays a major role in their busy lives.
Spot Titles: MetroPCS: "Urijah's World"
Agency: The Richards Group
Creatives: Brian Nadurak, Chad Berry, Mike LaTour
Agency Producer: Gabriel Silva
Production Company: Directorz
Director: Jeff Bednarz
DP: Mark Thomas
EP: John Gilliland
Postproduction Company: Lucky Post
EP: Jessica Berry
Editor: Sai Selvarajan
Graphics: Seth Olson
Sound Design & Mix: Scottie Richardson
Color & Online: Brian Buongiorno
Assistant Editor: Elizabeth V. Moore
Music Company: Breed