Metro Trains Film Dumb Ways To Die, 4 by McCann Erickson Melbourne

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Dumb Ways To Die, 4

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Industry Public awareness
Media Film
Market Australia
Agency McCann Erickson Melbourne
Director Julian Frost
Art Director Pat Baron
Copywriter John Mescall
Producer Cinnamon Darvall
Account Supervisor Adrian Mills
Released May 2013

Awards

Cannes Lions 2013
Film Lions Product & Service; Public Health & Safety Grand Prix

Credits & Description

Type of entry: Product & Service
Category: Public Health & Safety
Advertiser: METRO TRAINS
Product/Service: METRO TRAINS
Agency: McCANN MELBOURNE, AUSTRALIA
Executive Creative Director: John Mescall
Creative Director: Pat Baron
Copywriter: John Mescall
Art Director: Pat Baron
Agency Producer: Mark Bradley, Cinnamon Darvall
Account Supervisor: Adrian Mills
Producer: Cinnamon Darvall
Director: Julian Frost
Animation: Julian Frost
Music: Ollie Mcgill
Account Manager: Alec Hussain
Planner: Adrian Mills
Brief Explanation
A 150 second "Dumb Ways to Die" film reached young music-video lovers from the place where they prefer to view videos - MTV.