MGD Film TOAST by Saatchi & Saatchi Los Angeles

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Industry Beers and Ciders
Media Film
Market United States
Agency Saatchi & Saatchi Los Angeles
Director Rick Lemoine
Creative Director Justin Ebert, Dylan Bernd
Art Director Amy Ferguson, Michael Arguello
Copywriter Chris Bradford, Eli Terry
Producer Allison Amon, Lisa Mehling, Pat Mcgoldrick
Account Supervisor John Dunleavy
Editor Dave Koza
Production Chelsea Pictures
Released March 2011

Credits & Description

Category: Alcoholic Drinks
Advertiser: MILLER/COORS
Product/Service: MGD 64 DRINK
Production Company: CHELSEA PICTURES, Hollywood, USA
Date of First Appearance: Mar 1 2011
Chief Creative Officer: Con Williamson
Creative Director: Justin Ebert And Dylan Bernd
Copywriter: Chris Bradford/Eli Terry
Art Director: Michael Arguello/Amy Ferguson
Agency Producer: John Doris
Account Supervisor: John Dunleavy
Advertiser's Supervisor: Mark Rolland
Producer: Allison Amon/Lisa Mehling/Pat Mcgoldrick
Director: Rick Lemoine
Editor: Dave Koza
Account Manager: Matt Garcia
Editing Company: Mackenzie Cutler

English Description
MGD64 only has 64 calories. But it's twelve full ounces. So it's a true drink. It's not something that comes in a teeny, tiny wine glass or an emaciated baby coconut. When you order an MGD64, you get a full on beer with all the trappings. This campaign made that point extremely evident. When given the choice between a 64 calorie MGD64 or 64 calories of something else, well, there is no choice. Go with the beer. The end.