Micasa: Carlotta by Leo Burnett Zurich for Micasa

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Industry Household maintenance & pet products, Home Furniture
Media Film
Market Switzerland
Agency Leo Burnett Zurich
Executive Creative Director Peter Bronnimann
Art Director Pablo Schencke
Copywriter Johannes Raggio
Production Pumpkin Film
Director Alex Feil Element E Filmproduktion Gmbh
Art Director Christian Bobst
Released August 2011

Awards

New York Festival 2012
Consumer Promotions Collateral: Promotion Marketing Silver World Medal

Credits & Description

Category: Script
Advertiser: MICASA
Product/Service: FURNITURE RETAILER
Agency: SPILLMANN/FELSER/LEO BURNETT
Production Company: PUMPKIN FILM, Zürich, SWITZERLAND
Executive Creative Director: Peter Brönnimann
Copywriter: Johannes Raggio
Art Director: Pablo Schencke/Christian Bobst
Agency Producer: Suzana Kovacevic
Director: Alex Feil
Cameraman: Óttar Guðnason
Cinematographer: Óttar Guðnason
Cinematographer: Óttar Guðnason

English Description
Micasa launched a surprising promotion: whoever is named after one of their furniture items in stock, can get it at half price. The films display nicely, how the promotion get’s the ball rolling and what customers will do to get the discount.

The Film titled Micasa: Carlotta was done by Leo Burnett Zurich advertising agency for Micasa in Switzerland. It was released in Aug 2011.