Optimized Fuel Efficiency by TBWA\Chiat\Day New York for Michelin

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Optimized Fuel Efficiency

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Industry Tires
Media Film
Market United States
Agency TBWA\Chiat\Day New York
Director Wally Pfister
Creative Director Aaron Griffiths, Elijah B. Torn
Art Director Isabella Castano
Copywriter Ani Munoz
Producer Courtney Jenkins, Benny Goldman
Account Supervisor Raphael Bouquillon
Editor Bruce Herman
Released September 2012

Credits & Description

Learn how Michelin® tires can save you up to $400 over the life of your tires in this video directed by Wally Pfister. Designed to lower rolling resistance and increase fuel efficiency, Michelin® Energy Saver tires are lighter and offer better contact with the road over the leading competitor. See how the tires increase fuel performance during this high speed race.
“WHY CHOOSE MICHELIN TIRES?” videos – Credit list
Client – Michelin North America
VP Marketing: Don Byrd
Director, consumer experience marketing: Jamey Fish
Digital communication manager: Ashley Ramos
Director, Image and brand: Lisa Hickey
Agency – TBWA\Chiat\Day, New York
Chairman & Chief Creative Officer: Mark Figliulo
Creative Director: Aaron Griffiths
Art Director: Isabella Castano
Copywriter: Ani Munoz
Head of Production: Robert Valdes
Executive Producer: David Fisher
Producer: Benny Goldman
Director of Business Affair: Samantha Norvin
Group Account Director: Marnie Darren
Account Director: Belinda Drew
Account Supervisor: Raphael Bouquillon
Planning Director: Ed Tsue
Associate Planner: Irina Tone
Project Director: Chris Williamson
Production Company: Independent Media
Director: Wally Pfister
Executive Producer: Susanne Preissler
Editorial House: Lost Planet
Editor: Bruce Herman
Executive Producer: Krystn Wagenberg
Sound Design & Original Music (Braking video)
Production Company: MassiveMusic
Executive Producer: Keith Haluska
Creative Director: Elijah B. Torn
Producer: Courtney Jenkins
Original Music (Handling, Fuel-efficiency, Winter videos)
Production Company: Sixieme Son