|Industry||Automotive products, services and accessories, Tires|
|Agency||TBWA\Chiat\Day New York|
|Creative Director||Laurent Barthelemy, Anh Vu|
|Art Director||Rebecca Fargnoli, Kasia Haupt|
|Copywriter||Emily Frankfurt, Pamela Jones|
|Producer||Justin Romero, Gloria Pitagorsky|
Credits & Description
The right tire can improve safety performance, reduce fuel consumption and extend tread life. Michelin’s first global advertising campaign, “The Right Tire Changes Everything™” has been demonstrating these three key performance benefits since 2009. The fourth advertisement in the series launches today and illustrates the importance of tires for staying safe on the road, especially in dangerous, rainy conditions.