|Industry||Beers and Ciders|
|Chief Creative Officer||Todd Tilford|
|Creative Director||Andy Kohman, Josh Hurley|
|Art Director||Conor Clarke|
|Production||Lord + Thomas|
Credits & Description
With golf returning to the Games for the first time in 112 years, Michelob ULTRA is ready to tee up the excitement in Rio to rally fans in celebrating the sport - showing their support for Team USA. Michelob ULTRA is debuting a unique video featuring pro golfer Scott Langley in action, though in this case, one that shows what it would be like with Scott playing and an animated Brazilian soccer announcer giving the play-by-play. For the spot, Michelob ULTRA enlisted Nilson Cesar, a famous Brazillian sports announcer to narrate the spot in a way that only he could conveying excitement through his mastery of language, enthusiasm, and words that while normal for soccer, makes us all look at golf in a whole new way.