Michelob Film Golf Returns to the Games by FCB Chicago

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Golf Returns to the Games

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Industry Beers and Ciders
Media Film
Market United States
Agency FCB Chicago
Chief Creative Officer Todd Tilford
Creative Director Andy Kohman, Josh Hurley
Art Director Conor Clarke
Copywriter Matt Everts
Editor Ilsa Misamore
Production Lord + Thomas
Released August 2016

Credits & Description

With golf returning to the Games for the first time in 112 years, Michelob ULTRA is ready to tee up the excitement in Rio to rally fans in celebrating the sport - showing their support for Team USA. Michelob ULTRA is debuting a unique video featuring pro golfer Scott Langley in action, though in this case, one that shows what it would be like with Scott playing and an animated Brazilian soccer announcer giving the play-by-play. For the spot, Michelob ULTRA enlisted Nilson Cesar, a famous Brazillian sports announcer to narrate the spot in a way that only he could conveying excitement through his mastery of language, enthusiasm, and words that while normal for soccer, makes us all look at golf in a whole new way.
Media: TV
Category: Drinks, alcoholic
Client: Anhueser-Busch
Brand: Michelob ULTRA
Agency: FCB Chicago
Production: Lord + Thomas
Country: United States of America
Chief Creative Officer: Todd Tilford
Creative Director: josh hurley
Creative Director: Andy Kohman
Art Director: Johnross Post
Copywriter: Matt Everts
Art Director: Conor Clarke
Senior Agency Producer: Chris Wickman
Account Director: Mellanie Hellenga
Account Director: Kiska Howell
Strategist: Tom Hehir
Director of Motion Design: Roman Mendez
Motion Designer: Derek Viramontes
Editor: Ilsa Misamore
Audio Engineer: Jason Ryan
VP, Marketing USA: Jorn Socquet
Michelob ULTRA Senior Director: Joe Lennon
Michelob ULTRA Brand Manager: Stacey Mikula