Michelob Ultra: Little Bumps for Michelob

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Michelob Ultra: Little Bumps

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Industry Beers and Ciders
Media Film
Market United States
Released February 2009

Awards

Super Bowl 2010
Television - Entry

Credits & Description

New spokesman Lance Armstrong endorses Ultra as the light beer of champions in a tepid ad that doesn't do much interesting with its star pitchman. (And no offense, but you're cycling in Europe and you're going to choose a Michelob Ultra?)