"CEO (50 sec French)" by Y&R Paris for Adie

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Industry Banking & Financial Services
Media Film
Market France
Agency Y&R Paris
Director Guilhem Arnal, Bruno Delhomme
Creative Director Jorge Carreno, Les Six
Art Director Gilles Menet
Copywriter Ugo Fossa - Eric Lavenac
Producer Benjamin Auberdiac, Nicolas Gilliot
Photographer Isabelle Dumas
Released July 2010


Epica Awards 2009
Film Financial Services Gold

Credits & Description

Original Title: "Patrons (50 sec.)"
Agency: Y&R Paris
City: Boulogne-Billancourt
Production Company:: The Shop
Advertiser: Association pour le Droit à l'Initiative Economique
Brand Name: ADIE
Product Name: Microcredits
Business Sector: Banking & Financial Services, Investments, Stock Brokers
Date of First Publication: 6/2009
Market: France
Country of Production: France
Language: French
Type: Television
Tagline: Bosses are people like you
Original Tagline: Les patrons sont des gens comme vous
Creative Director: Les Six
Art Director: Gilles Menet
Copywriter: Ugo Fossa
Director: Bruno Delhomme, Guilhem Arnal
Producer: Benjamin Auberdiac, Nicolas Gilliot
Account Manager: Delphine Drutel, Vincent Reynaud-Lacroze
Photographer: Isabelle Dumas
Advertising Manager: Maria Nowak, Sandrine Bonamy

The Film titled "CEO (50 sec French)" was done by Y&R Paris advertising agency for product: Microcredits (brand: Adie) in France. It was released in Jul 2010.