Microsoft Film Vision/AI Anthem by Blk-Ops

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Vision/AI Anthem

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Industry Software & Multimedia Productions, SaaS
Media Film
Market United States
Agency Blk-Ops
Released March 2018

Credits & Description

Geo: United States of America
Brand: Microsoft AI
Creative Agency: Blk-Ops
Talent: Common
Original composition by Nathan Lanier
Published: March 2018
Since the 2015 Super Bowl, Artist/Performer/Philanthropist Common has been the voice of Microsoft, messaging the company’s mission of empowering every person and organization on the planet to achieve more. Unlike most celebrity endorsements, the lasting power for the partnership between Common and Microsoft lies in the shared vision and values the two parties hold—that technology is a powerful way to connect people throughout the world, changing their lives for the better.
For the first time, Common is stepping in front of the camera to launch Microsoft’s new Vision/AI campaign, evolving the company’s empowering message to focus on tangible innovation. The campaign will demonstrate the power of AI and how technology can solve problems throughout the world, inspiring viewers with Microsoft’s vision for the future. ​
The campaign focuses on the ways in which new opportunities emerge as technology evolves, encouraging viewers to use Microsoft’s technology to make the world a better place. The spot is intercut with footage of people doing incredible things with Microsoft technologies like HoloLens and AI, emphasizing the message and demonstrating the technology in action. Ultimately, the spot ends with a call to action as Common asks… “What will you do?” ​
The campaign will progress with stories from innovators leveraging AI technology to do big, bold things. Future stories will feature Ros Harvey from The Yield, an Australian agricultural tech company that is using AI to provide farmers with predictive analysis to help them better manage their farms; and Yves Ubelmann of Iconem, a French company using AI technology to create detailed 3D renders of iconic buildings and monuments around the world that are at risk of being lost forever.