Microsoft Film #MakeWhatsNext: Change the Odds by m:united

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#MakeWhatsNext: Change the Odds

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Industry Software & Multimedia Productions, SaaS
Media Film
Market United States
Agency m:united
Chief Creative Officer Sean Bryan, Tom Murphy
Executive Creative Director Susan Young, Daniela Vojta
Art Director Julie Koong
Copywriter David Cappolino
Production Tool Of North America
Director Jj Adler
Released March 2017

Credits & Description

In Year 3 of its #MakeWhatsNext Campaign, Again Timed to International Women's Day, Microsoft Urges Girls to Stay in STEM to Change the World
Agency: m:united/McCann
Media: TV Commercial
Category: Home electronics
Client: Microsoft
Agency: m:united//McCann
Production: Tool of North America
Country: United States of America
CLIENT: Microsoft:
Kathleen Hall – CVP, Global Advertising & Media
Deana Singleton – GM, Global Advertising
Jenny Leahy – Director, Global Social and Media Partnerships
Ron Schott – Senior Mar Com Manager
Markus Weickenmeier – Senior Manager, Global Advertising
Vivian Lee – Manager, Global Advertising

AGENCY: M:united//McCann
Sean Bryan – Co-Chief Creative Officer
Tom Murphy – Co-Chief Creative Officer
Susan Young –Executive Creative Director
Daniela Vojta –Executive Creative Director
David Cappolino – Copywriter
Julie Koong – Art Director
Kelly Kim – Designer
Elina Rudkovskaya – Copywriter, Social
William Montgomery – Art Director, Social
Creative Technology:
David Cliff – Director of Creative Technology
Alicia Foor – Creative Technologist
Aaron Kovan – Director of Integrated Production
Carolyn Johnson – Executive Producer
Rebecca Magner - Producer
Jeremy Adirim – Director of Interactive Production
Charlotte Popper – Interactive Producer
Music Production:
Eric Johnson – Executive Integrated Music Producer
Sam Belkin – Music Coordinator
John Dunleavy - President
Kevin Nelson – Managing Director
Tina Galley – Executive Account Director
Rosemary Calderone – Group Account Director
Sarah Keiber – Group Account Director, Social
Courtney LeBlanc – Account Director
Sam Schmidt – Account Executive
Ellie Choi – Account Executive, Social
Project Management:
Stella Warkman – Director of Project Management
Vinny Tran – Senior Project Manager
Michelle Kiely – Global Director of Strategy
Justin Ballheim – Strategy Director
PRODUCTION: Tool of North America
JJ Adler – Director
Oliver Fuselier – Managing Partner, Live Action
Brad Johns – Executive Producer
Greg Jones – Producer
Laura Merians – DP
Cosmo Street Editorial:
Tessa Davis – Editor
Josh Berger – Assistant Editor
Becca Reil – Producer
Yvette Sears – Executive Producer
Framestore VFX:
Sarah Hiddlestone, Head of Production/EP
Karen Czukerberg - Senior Producer
Raven Sia - Senior Producer
Karl Woolley - Head of VR
Andy Rowan Robinson – Creative Director
Steve Drew – Compositing Supervisor
Raul Ortego – Head of Flame
Beau Leon - Colorist
Jonah Braun - Color Assist
Marc Smith
Abram Seaman
Patrick Ross
Georgios Cherouvim
Georgios Papaioannou
Jacob Slutsky
Glory Zheng
Mohamed Echkouna
Sean Curran
Shayne Ryan
Will Frazier