Internet Explorer Film ONLINE SCAMS TAKEN OFFLINE by Crispin Porter + Bogusky Miami

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Industry Software & Multimedia Productions, SaaS
Media Film
Market United States
Agency Crispin Porter + Bogusky Miami
Director Henry Alex-Rubin
Executive Creative Director Tim Roper-Rob Strasberg
Creative Director Dave Steinke
Art Director Slava Morschch, Dj Pierce
Copywriter Justin Ebert, Ian Falcon
Art Director
Producer Drew Santarsiero, Allison Kunzman Patrick Milling Smith, Lisa Rich, Brian Carmody, Allison Kunzman
Account Supervisor Ryan Skubic, Kate Higgins, Ben Haynes
Editor Chan Hatcher @ Numbersix, Tina Nguyen
Production Smuggler
Released June 2010

Credits & Description

Category: Internet Film
Advertiser: MICROSOFT
Product/Service: INTERNET EXPLORER 8
Production Company: SMUGGLER, New York, USA
Date of First Appearance: Jun 7 2010
Chief Creative Officer: Rob Reilly/Andrew Keller
Executive Creative Director: Tim Roper (Group Creative Director)
Creative Director: Dave Steinke
Copywriter: Justin Ebert/Ian Falcon
Art Director: Dj Pierce/Slava Morschch
Agency Producer: Chris Kyriakos (Executive Integrated Producer)
Account Supervisor: Ryan Skubic (Account Director)/Kate Higgins (Management Supervisor)/Ben Haynes
Producer: Patrick Milling Smith/Brian Carmody/Lisa Rich/Allison Kunzman (Exec. Producers)/Drew Santarsiero
Director: Henry Alex Rubin
Editor: Chan Hatcher/Tina Nguyen (Assistant Editor)
Sound Design/Arrangement: Honor Roll
Account Manager: Alex Kayne
Planner: Graham Furlong
Editing Company: No6
Other Credits: Associate Creative Directors: Mark St. Amant/Justin Ebert/Dj Pierce/Caprice Yu/Tim Geoghegan

English Description
Most victims of online attacks thought they’d never fall for an Internet scam. To prove just how vulnerable your personal information can be, Internet Explorer created an entire phony bank and "inheritance store" in New York's financial district that operated just like an online phishing scam. All it took was an unbelievable offer and halfway credible signage to convince New Yorkers to gladly hand over all sorts of ridiculously intimate personal information.