Piracy Uncovered - Cash Gone by Wunderman Singapore for Microsoft

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Piracy Uncovered - Cash Gone

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Industry Software & Multimedia Productions, SaaS
Media Film
Market Singapore
Agency Wunderman Singapore
Director Edwin Tan
Creative Director Keith Tan
Art Director Moses Gunarman
Copywriter Liao Junqi
Production Forange Pictures
Released May 2013

Credits & Description

Media: TV
Category: Electronics & Technology
Agency: Wunderman
Brand: Microsoft
Geo: Asia, Singapore
Developed 3 web videos to raise awareness of the dangers of using pirated software for S.E. Asia. Mythology and supernatural themes are deeply rooted in Asian cultures. Attracting the attention of such creatures are not only taboo but seen as extremely sinister. We leverage on their fears to drive home the message of Piracy costs more than you think.
Advertising Agency: Wunderman, Singapore
Creative Director: Keith Tan
Art Director: Moses Gunarman
Junior Art Director: Soenar Santoso
Copywriter: Liao Junqi
Junior Copywriters: Shawn Choy, Chan Long Teng
Production Company: Forange Pictures
Director: Edwin Tan
DOP: Gerald Stahlmann
Published: May 2013