Microsoft Windows Film 3D Holiday by m:united

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3D Holiday

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Industry Software & Multimedia Productions, SaaS, Website
Media Film
Market United States
Agency m:united
Chief Creative Officer Sean Bryan, Tom Murphy
Executive Creative Director Susan Young, Daniela Vojta
Creative Director Dan Kim, Todd Brown
Copywriter Elina Rudkovskaya
Production The Directors Bureau
Released December 2017

Credits & Description

Campaign: 3D Holiday
Client / Brand / Product: Microsoft / Windows / Remix 3D / Paint 3D
Agency: m:united//McCann
Client Credits
Kathleen Hall, CVP, Brand, Advertising and Research, MSFT
Deana Singleton, GM, Global Advertising
Stacey Terrien, Director, Global Advertising
Jenny Leahy, Director, Global Advertising
Hannah Westing, Manager, Global Advertising
Danna Brokaw, Manager, Global Advertising
Alberto Cerriteno, Art Director, Windows Next
Dawn Novak, Manager, Global Advertising

Creative: m:united//McCann & Blk-Ops
Creative
Sean Bryan – Co-CCO
Tom Murphy – Co-CCO
Andrew Panay – Founder, Blk-Ops
Brian Klugman – CCO, Blk-Ops
Daniela Vojta – EVP, Executive Creative Director
Susan Young – EVP, Executive Creative Director
Todd Brown – Creative Director
Dan Kim – Creative Director
Elina Rudkovskaya – Copywriter
Andre DeCastro – Senior Designer
Alicia Foor – Creative Technologist
Production
Aaron Kovan – EVP, Head of Integrated Production
Mel Senecal – VP, Senior Producer
Monique Fitzpatrick - Producer
Sean Flanigan – Digital Producer
Charlotte Popper – Digital Producer
Project Management
Stella Warkman – SVP, Director of Project Management
Jessica Jacobson, Project Manager
Leadership
John Dunleavy – President
Kevin Nelson – Managing Director
Account
Tina Galley – EVP, Executive Account Director
Darla Price – SVP, Group Account Director
Sarah Keiber – SVP, Group Account Director
Pat Six – Account Director
Ellie Choi – Account Supervisor
Molly Raker – Account Supervisor
Strategy
Michelle Kiely – EVP, Global Strategy Director
Todd Sussman – SVP, Group Strategy Director
Justin Ballheim – Strategy Director
Jordan Berger – Senior Social Strategist
Music
Eric Johnson – SVP, Executive Music Producer
Sam Belkin – Music Associate

Production Company: The Director’s Bureau
Edit/Animation/Post: MPC
VFX: MPC NY
ANIMATION DIRECTOR: Marc Smith & MPC Creative
MANAGING DIRECTOR: Camila De Biaggi
HEAD OF PRODUCTION: Brendan Kahn
VFX SUPERVISOR: Rob Hodgson
PRODUCERS: Katie Buckley, Matthew Loranger
3D SUPERVISOR: Chris Bernier
2D LEAD: Tobey Lindback
EDITORS: Ethan Simmons, Catherine Gionfriddo
COLORIST: Adrian Seery
Mix: Heard City
Media: Carat
Date: December, 2017
Synopsis:
Microsoft’s new spot, 3D Holiday, is an animated story about the power of creativity, kindness and inclusion. The spot tells the story of a young girl who goes on an imaginary 3D adventure through space where she and “Gabe the Yeti” encounter various characters who need a little love and support—which they and their friends readily provide—culminating in a holiday celebration for all. A magical transition then takes us from the stars to a live action scene where we see the hero of our story, Sasha, on her Surface Book imagining the whole story.
The spot encourages everyone to use their creativity to create a better, more inclusive world and gives a nod to the holiday season as a time for compassion and coming together. The majority of the characters in the ad were inspired by those available on Remix 3D, a Microsoft library and community site for sharing and evolving creations made with Paint 3D or other 3D programs.