Xbox Film Coach by twofifteenmccann San Francisco

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Industry Video Games/Consoles
Media Film
Market United States
Agency twofifteenmccann San Francisco
Chief Creative Officer Scott Duchon
Creative Director Neil Bruce
Art Director Zach Lepine
Copywriter Andy Holdeman
Production Biscuit Filmworks
Director Isaiah Seret
Released May 2018

Credits & Description

Campaign: Video Diaries
Game: State of Decay 2
Client: Microsoft Xbox / State of Decay 2
Senior Director, Xbox Global Marketing Communications: Taylor Smith
Director of Marketing: Julie Lowe
Agency: 215 McCann
Chief Creative Officer: Scott Duchon
Creative Director: Neil Bruce
Copywriter: Andy Holdeman
Art Director: Zach Lepine
Director of Integrated Production: Alex Spahr
Executive Producer: Jeremy Arth
Director of Business Affairs: Mary Beth Barney
Business Director: Peter Goldstein
Management Supervisor: Bryant Marcia
Senior Account Executive: Ben Blaska
Assistant Account Executive: Monisa Lu
Director of Strategy: Brian Wakabayashi
Associate Strategy Director: Ryan Ouyoumjian
Production Company: Biscuit Filmworks
Director: Isaiah Seret
Executive Producer: Jeff McDougall
Line Producer: Andrew Travelstead
Editorial Company: Cut+Run
Editor: Pete Koob
Assistant Editors: Max Holste, Christopher Kasper
Executive Producer: Deanne Mehling
Producer: Brady Fiero
Flame Artist: M. Trivan, Jogger SF
Original Music: Human Worldwide
Mix + Sound Design: One Union
Mixer: Joaby Deal
Telecine: Company 3
Colorist: Tom Poole
Published: May 2018
State of Decay 2 is an action-adventure zombie-survival game developed by Undead Labs for Xbox One and Windows 10 PC. In this dynamic, post-apocalyptic world, you face unrelenting hardships and tribulations as you navigate life-threatening decisions and build your own survivor community. You will only go as far as your quick wits and resources take you.
215 McCann launched the “Video Diaries” campaign, which features films documenting two strangers and the choices they make to survive in a post-apocalyptic world. When their stories converge, it is revealed that their fates have been determined not by zombies – but each other.
215 McCann seeded these video diaries in scavenger survival packs sent to zombie-loving, doomsday-prepping influencers all around the world before any media support kicked in. Buried among the bandages, food and clothes was a camcorder loaded with the premiering footage of one of the survivors. The agency designed the surrounding assets to engage the community and get them to contemplate survival for themselves. They asked people to become a survivor – to make their own choices and face the apocalyptic consequences. All culminating in a campaign that makes us all hope to never have to answer, “How will you survive?”