Midas Film LADY TOILET ATTENDANT by Proximity Paris

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LADY TOILET ATTENDANT

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Industry Automotive products, services and accessories
Media Film
Market France
Agency Proximity Paris
Production 1/33 Productions
Released August 2003

Credits & Description

Film made by PROXIMITY BBDO
The new Midas campaign is composed by three 20-second commercials : "Lady Toilet Attendant”, "Motherhood", "The Elevator". Each commercial stages an the everyday life moment and shows by absurd situations what would be the life if we were to take appointment anything. A humorous way to focus on the sympathy and proximity values of the brand. A very competitive manner to answer the customers’main expectation.
Context
Midas has been running, for a year, a strategic turn to become the general operator of the car total maintenance. A strategy which implies new fields of competence like maintenance and services while preserving the fundamental corporate points which are “without appointment “and perfection of the service ones. This project influenced by three strong elements: the redefinition of our activity on the centers frontages, a new signature, the total change of the operational and relational communication. The Tv campaign is the but not least.
Title "Lady Toilet Attendant"
Original Title "La dame pipi"
Agency BBDO Paris
City Boulogne Billancourt Cedex
Agency Proximity BBDO, Boulogne-Billancourt Cedex
Production Company: 1/33 Productions
Advertiser Midas International Corporation
Brand Name Midas
Business Sector Automotive Accessories & Services
Date of First Publication 3/10/2003
Market France
Country of Production France
Language French
Type Television
Length 20 seconds
Tagline Midas With You & For A Long Time
Original Tagline Midas Avec vous et pour longtemps