Mikihouse Film SOCCERBALL by Dentsu Kansai

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SOCCERBALL

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Industry Clothing
Media Film
Market Japan
Agency Dentsu Kansai
Director Mark Dippe
Executive Creative Director Kaoru Matsui
Creative Director Shuhei Fujiwara
Art Director Hideyuki Nakamoto
Copywriter Sota Koho
Producer Tatsuo Kitagawa, Hiroyuki Sagae
Account Supervisor Keisuke Ishikawa, Junichi Taniguchi
Editor Tom Sanders
Production Dentsu Creative X Tokyo
Production P.I.G. ( Protean Image Group)
Released April 2011

Credits & Description

Category: Clothing, Footwear & Accessories
Advertiser: MIKIHOUSE
Product/Service: CHILDREN'S CLOTHING
Agency: DENTSU KANSAI
Production Company: DENTSU CREATIVE X, Tokyo, Venice, JAPAN, USA
Production Company: P. I. G (PROTEAN IMAGE GROUP), Tokyo, Venice, JAPAN, USA
Date of First Appearance: Apr 1 2011
Executive Creative Director: Kaoru Matsui
Creative Director: Shuhei Fujiwara
Copywriter: Sota Koho
Art Director: Hideyuki Nakamoto
Account Supervisor: Junichi Taniguchi/Keisuke Ishikawa
Producer: Tatsuo Kitagawa/Hiroyuki Sagae
Director: Mark Dippe
Editor: Tom Sanders
Post Production: Digital Egg Inc.(Japam)/Radium(Los Angeles)
Animation: Animation Picture Company/Talon Nightshade/Dan Goldman
Music: Reza Safinia
Planner: Sota Koho/Satoshi Usui/Akiko Sano/Ai Ishimatsu/Kakeru Asagi
Cinematographer: Garry Waller
Other Credits: Executive Producer - Cellin Gluck(us)/Producer - Garet Gluck(us)

English Description
In creating this spot for children’s clothing, we started with the idea of harnessing the natural cuteness children possess, accentuated with their unbridled imagination and senses of fantasy. Through the use of familiar fashion oriented imagery and conventional production techniques, interspersed with unconventional and naïf animation, we attempted to go beyond the realm normally inhabited by adults. Utilizing a child’s room to keep the girl comfortable in a famililar environment while expanding her innate creativity to carry us into the fantastic yet memorable world of her imagination.