Film FROM BLAND TO BRAND by Tribal London

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FROM BLAND TO BRAND

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Industry Dairy products & Eggs, Milk
Media Film
Market United Kingdom
Agency Tribal London
Production Passion Pictures
Released September 2000

Awards

IPA Effectiveness Awards 2002
The Winners Effectiveness Agency of the Year >£100m Winner
The Winners - Silver

Credits & Description

From Bland to Brand; how The Dairy Council showed it was made of The White Stuff

“The White Stuff” campaign of 2000-2001 dramatically improved the fortunes of milk. A strong insight into the image of milk and its consumers led to a powerful creative idea and a media strategy that used an unprecedented range of communication channels, from TV and radio, to packs, milk trucks and even farmers’ fields. This made the campaign 4 times more efficient than had been predicted, to give farmers and dairies a £20.8m return on their £8.2m investment.
Title "From Bland To Brand"
Agency DDB UK
City London
Portfolio Also see this ad in the agency portfolio
Production Company: Passion Pictures
Advertiser The Dairy Council
Brand Name Milk
Product Name Milk
Business Sector Milk & Milk Based
Market United Kingdom
Country of Production United Kingdom
Language English
Type Television
Length 10 seconds
Creative Director Larry Barker
Art Director Ted Heath, Paul Angus, Tim Charlesworth, Mike Kaplan
Creative Team Ted Heath, Paul Angus, Tim Charlesworth, Mike Kaplan
Copywriter Ted Heath, Paul Angus, Tim Charlesworth, Mike Kaplan
Director Olie Reed
Account Planner Andrew Perkins
Advertising Manager Andrew Owens