Miller Lite: Beach by DraftFCB Chicago for Miller

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Miller Lite: Beach

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Industry Beers and Ciders
Media Film
Market United States
Agency DraftFCB Chicago
Director Bryan Buckly, Hungryman
Editor Rich Orrick @ Spot Welders, Dick Gordon @ Spotwelders Ny
Released April 2011

Credits & Description

The spot, “Training,” shows a sneak peek into the life of a Miller
Liteguard in training. It takes a lot to be prepared to save men from
ruining their summer with less taste, so these women are being trained by
the best. The promotion starts May 1st in 75 markets and runs through July.

Advertised brand: Miller Lite
Advertising Agency: Draftfcb, Chicago, United States
Agency website: http://www.draftfcb.com
Chief Creative Officer: Rob Sherlock, Draftfcb Chicago
EVP, Group Creative Director: Chuck Rudnick, Draftfcb Chicago
VP, Creative Directors: Todd Durston & Berk Wasserman, Draftfcb Chicago
VP, Executive Producer: Rob Farber, Draftfcb Chicago
Director: Bryan Buckly, Hungryman
Editor: Dick Gordon, Spot Welders
Music: Wojan Brothers
Audio Post: Chicago Recording Company