Milo Film TOUGH WEEK by Bouffant, Ogilvy Johannesburg

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TOUGH WEEK

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Industry Non-alcoholic drinks
Media Film
Market South Africa
Agency Bouffant
Agency Ogilvy Johannesburg
Director Erik Van Wyk
Executive Creative Director Fran Luckin
Creative Director Bridget Johnson
Art Director Peter Little
Copywriter Catherine Conradie
Producer Chantel Kriel, Melina Macdonald
Account Supervisor Bradley Knowles
Editor Richard Starkey
Released April 2011

Credits & Description

Category: Non-Alcoholic Drinks
Advertiser: NESTLÉ
Product/Service: MILO
Agency: OGILVY JOHANNESBURG
Production Company: BOUFFANT, Johannesburg, SOUTH AFRICA
Date of First Appearance: Apr 11 2011
Chief Creative Officer: Fran Luckin
Executive Creative Director: Fran Luckin
Creative Director: Bridget Johnson
Copywriter: Catherine Conradie
Art Director: Peter Little
Agency Producer: Lesley-Anne Roe
Account Supervisor: Bradley Knowles
Advertiser's Supervisor: Russel Lipchin
Producer: Melina Macdonald/Chantel Kriel
Director: Erik Van Wyk
Editor: Richard Starkey
Sound Design/Arrangement: Fr'quency
Post Production: Priest/Bladeworks
Cameraman: Tim Pike
Account Manager: Siya Msomi
Cinematographer: Tim Pike
Director Of Photography: Tim Pike
Editing Company: Priest

English Description
Milo is a chocolate and malt milk drink given to children for sustained energy release.

Research was showing that moms were only giving it to their kids as an occasional treat.
The job of this commercial was to encourage moms to give it to them on a daily basis, with the benefit that Milo would help their child to conquer their day