Milwaukee Bucks Film Big Three by Laughlin Constable

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Big Three

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Industry Sports Teams & Events
Media Film
Market United States
Agency Laughlin Constable
Executive Creative Director Dan Fietsam
Creative Director Pat Laughlin
Art Director Cody Murri
Copywriter Brian Sterricker
Released February 2018

Credits & Description

Brand: Milwaukee Bucks
CMO: Dustin Godsey
Director of Brand Marketing: Erin Borkowsky
Agency: Laughlin Constable
Executive Creative Director: Dan Fietsam
Creative Director: Pat Laughlin
Art Director: Cody Murri
Copywriter: Brian Sterricker
Visual Effects: Jesse Egan
Executive Producer: Andy Gorzalski
Senior Account Manager: Jonathan Cleveland
Integrated Producer: Lynne Fraser
Published: February 2018
Synopsis:
For Milwaukee Bucks 50th Anniversary, a Look Back Shows Team’s Future.
The thing about glory days is that you don't always know when you're living in them. A new campaign from Laughlin Constable makes a pretty convincing case that the Milwaukee Bucks are on their way to revisiting the greatness of years past—not bad when your past includes some of the greatest players of all time.
To celebrate the Milwaukee Bucks’ 50th anniversary, the NBA team turned to the hometown creative agency for a series of retrospective spots to remind the older generation of fans why they fell in love with the Bucks in the first place— and to catch the attention of younger fans with today’s up-and-coming team. Each of the spots reaches the same conclusion: “You’ve got to respect the past if you want to own the future.”